Apple Buys Quattro Wireless to Battle Google in Mobile Ads

Apple bought mobile ad network Quattro Wireless. Quattro confirmed the purchase, which AllThingsDigital said was worth $275 million. The deal could accelerate the growing war between Apple and Google, friends quickly turned enemies in the pitched battle for the mobile Web. Chris Dixon, co-founder of decision engine Hunch and an investor in multiple properties, argued that Apple's interest in Quattro must be about ads in mobile apps. - Apple has acquired mobile ad network Quattro Wireless in a deal worth a reported $275 million, or roughly one third of what Google bid to buy mobile ad provider AdMob. Andy Miller, formerly Quattro CEO and co-founder but now Apple's vice president of mobile advertising, confirmed the acquisition...


Source: http://feeds.ziffdavisenterprise.com/~r/RSS/eweekmac/~3/RSwcgeC3eJw/

MICROCHIP TECHNOLOGY METHODE ELECTRONICS MENTOR GRAPHICS IMS HEALTH IMATION IKON OFFICE SOLUTIONS IDT IBASIS HYPERCOM HEWLETT PACKARD CO HEARTLAND PAYMENT SYSTEMS GOOGLE GOOGLE FORMFACTOR FISERV FIRST SOLAR FINISAR FEI COMPANY FAIRCHILD SEMICONDUCTOR INTERNATIONAL FAIR ISAAC